I have been requiring freshmen who take my sections of the mandatory English Listening and Speaking course at KAIST to do a podcast project for the last three years. The students record at least two episodes of a podcast that they design and create a marketing plan for. Groups with two members are expected to record 4-5 minutes per episode. Groups with three members need to record 7-8 minutes per episode. Websites such as soundcloud.com are great for helping students put their podcasts on the internet and see how many listeners they can attract. Beyond the speaking and listening practice this project affords them, students also gain hands-on experience creating a product for a specific target audience. This will help them become better writers, presenters, and business people in the future.
Below you can find the rubric that I use for the project.
Objectives: teamwork experience, long-term & short-term time management/goal setting experience, understanding the importance of identifying a target audience and their needs, selecting appropriate content for a target audience, familiarity with relevant technology, advertising/promotion experience, recycling of presentation skills, and practical, task-based English practice.
Per episode
____ Did the episode(s) match the time requirements?
____ Spoke at an appropriate volume and speed
____ Appropriate language used/pronunciation understandable
____ Showed energy and enthusiasm
____ Appropriate episode introductions and conclusions
____ Segments were utilized
____ Appropriate teamwork
Overall
____ Was it designed with a target audience in mind?
____ Did the podcast format and content match the target audience?
____ Podcast could be sustained
____ Effective in terms of entertainment or education
____ Team made appropriate promotion plan (attractive and clear title, keywords for searching, target
listener description, marketing ideas, goal for hits)
____ Goals were met for number of hits
It wouldn't be fair of me to ask my students to undertake a project that I didn't have experience with myself. Before they begin I direct them to my podcasts: TEAK (Teaching English at KAIST) and Around the Carillon.
Students' podcast examples can be found here.
Below you can find the rubric that I use for the project.
Objectives: teamwork experience, long-term & short-term time management/goal setting experience, understanding the importance of identifying a target audience and their needs, selecting appropriate content for a target audience, familiarity with relevant technology, advertising/promotion experience, recycling of presentation skills, and practical, task-based English practice.
Per episode
____ Did the episode(s) match the time requirements?
____ Spoke at an appropriate volume and speed
____ Appropriate language used/pronunciation understandable
____ Showed energy and enthusiasm
____ Appropriate episode introductions and conclusions
____ Segments were utilized
____ Appropriate teamwork
Overall
____ Was it designed with a target audience in mind?
____ Did the podcast format and content match the target audience?
____ Podcast could be sustained
____ Effective in terms of entertainment or education
____ Team made appropriate promotion plan (attractive and clear title, keywords for searching, target
listener description, marketing ideas, goal for hits)
____ Goals were met for number of hits
It wouldn't be fair of me to ask my students to undertake a project that I didn't have experience with myself. Before they begin I direct them to my podcasts: TEAK (Teaching English at KAIST) and Around the Carillon.
Students' podcast examples can be found here.
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