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What Students Can Learn from Making Podcasts

4/29/2014

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I have been requiring freshmen who take my sections of the mandatory English Listening and Speaking course at KAIST to do a podcast project for the last three years.  The students record at least two episodes of a podcast that they design and create a marketing plan for.  Groups with two members are expected to record 4-5 minutes per episode.  Groups with three members need to record 7-8 minutes per episode.  Websites such as soundcloud.com are great for helping students put their podcasts on the internet and see how many listeners they can attract.  Beyond the speaking and listening practice this project affords them, students also gain hands-on experience creating a product for a specific target audience. This will help them become better writers, presenters, and business people in the future.

Below you can find the rubric that I use for the project.

Objectives: teamwork experience, long-term & short-term time management/goal setting experience, understanding the importance of identifying a target audience and their needs, selecting appropriate content for a target audience, familiarity with relevant technology, advertising/promotion experience, recycling of presentation skills, and practical, task-based English practice.

Per episode

____ Did the episode(s) match the time requirements?


____ Spoke at an appropriate volume and speed

____ Appropriate language used/pronunciation understandable

____ Showed energy and enthusiasm

____ Appropriate episode introductions and conclusions

____ Segments were utilized

____ Appropriate teamwork

Overall

____ Was it designed with a target audience in mind?

____ Did the podcast format and content match the target audience?

____ Podcast could be sustained

____ Effective in terms of entertainment or education

____ Team made appropriate promotion plan (attractive and clear title, keywords for searching, target 

           listener description, marketing ideas, goal for hits)

____ Goals were met for number of hits


It wouldn't be fair of me to ask my students to undertake a project that I didn't have experience with myself.  Before they begin I direct them to my podcasts: TEAK (Teaching English at KAIST) and Around the Carillon.  

Students' podcast examples can be found here.



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